About us
The blue economy (Gunter Pauli) forms the basis of Grooblue. Blue economy is another way of thinking economically. It is based on how nature works and assumes cooperation instead of competition. This also works for organizations that can grow in a blue, sustainable way. Growth from cooperation: mutual dependence, care for yourself, each other and for others, for the earth. We believe that people within organizations play an essential role in keeping our world liveable now and in the future.
OUR MISSION: Grooblue mobilizes everyone in organisations to contribute to a better world
Emilie van Ittersum
People & Culture
Emilie is an organizational psychologist and a specialist in people and culture.
She knows how to create a growth culture to bring about change.
She believes that with sincere attention for your employees you can really grow sustainably as a company.
She has worked at Arthur D Little, Ahold and Swapfiets and was co-founder and Partner of HR consultancy Bunchmark. She gets her energy boost from singing in an Amsterdam choir.
Alice Muurlink
Impact strategy & Internal branding
Alice is a specialist in building communities and sustainable marketing. She knows how to communicate about sustainability. The starting point is always an inspiring purpose supported by everyone. Alice believes that we can only make a better world together. That means choosing blue growth every day. As a B Keeper, she helps B Corps to further load their sustainable pillars into the organization. With her contagious enthusiasm she gets people moving.
In her role as a marketer, she has extensive experience in tech and sustainable mobility. She gets positive energy by swimming all year round in the blue sea.
Hanna Huisman
Impact & Measure
Hanna has broad commercial experience in various companies. She grew up in a family business and believes that impact entrepreneurship is the way prosperity and well-being are brought back into balance.
Thanks to her experience at Youth Fund Sport & Culture and British Telecom, among others, she moves like a spider in the web as a B Leader to anchor making a positive impact in organizations. ESG Roadmaps and/or BIA tools are used as a starting point. If you’re looking for Hanna, she’s on the tennis court.
Noor Hendriks
Impact strategy & Internal branding
Noor is a real driver of sustainable transformation. She knows how to make the sometimes complicated matter simple and connecting by encouraging people to think big but act small. Everyone has an influence on the result, and that influence is often greater than you think. With her years of commercial experience at large companies such as Nike and Pepsico, but also in SMEs, she understands the contemporary challenges that companies are struggling with. With her dedication and enthusiasm, she knows how to navigate this and get people on board to make a real positive impact.
If you want to see Noor in a completely different version, come to the local theater association in Muiden!
Sabine Kam
People & Culture
Sabine is a developmental psychologist and specialist in the field of people and culture and believes that maximum impact is inextricably linked to the three pillars of profit, purpose and people. With her extensive HR experience at companies such as Ahold and HEINEKEN and her passion for growing people and organisations, she knows how to make a difference for both people and organisations in an efficient and inspiring way. Sabine also likes to play a role in the search for the moral compass of both the organisation and the individual. Because when you really know what you stand for, it becomes really fun and impactful.
To make people and organisations aware of this and to gain new insights, Sabine, in addition to her advisory role, also uses mirroring with horses (horse coaching).
