Our approach
The blue growth model is inspired by the Harvard Growth Culture Model. An organization is a sum of people. Research shows that organizations that have a clear purpose and that put people first are more successful than companies that only focus on profit or revenue growth (Harvard Business Review, 2018 and Net Positive Employee Barometer, 2023).
Blue growth model
Purpose
- Sustainable Purpose
- Defined ESG strategy and objectives
- Ambitious and sustainable KPIs
People
- Inclusive and secure foundation
- Transition from ego-system to eco-system
- Shared values
Planet
- Planet Baseline measurement
- Climate strategy
Blue growth is based on three pillars
Purpose
For blue growth, you need an inspiring purpose, translated into a clear strategy with Environment, Social, and Governance (ESG) pillars and objectives. This sets a clear direction that inspires and motivates everyone to take action. We use the Sustainable Development Goals (SDGs) and the B Corp assessment method for this.
Planet
The pressure to meet climate goals and legislation is rapidly increasing. A business strategy that doesn’t account for this risks falling behind and becoming unsustainable for the future. How do you determine where to focus? It all starts with insight. To know where you want to move forward, everyone must understand where you currently stand.
First step: blue growth scan
We start with a blue growth scan. This immediately makes it clear where the opportunities for future-oriented growth lie. Based on this measurement, we jointly draw up an action plan and implement it in a result-oriented manner.
Wondering where your organization stands?