In addition to money and flexibility, many employees desire fulfilling jobs at companies that seek to make a positive contribution to the world.
The “Net Positive Employee Barometer” surveyed 4,000 employees in the US and UK. More than half of people want to actively contribute to strengthening the positive impact of business. Although many employees know that their companies are taking action to address social and environmental issues, two in three respondents say this is not enough, so there seems to be a gap in ambition, with employees wanting their companies to do more to make a positive impact.
Conscious quitting
Even in these trying times, about half of respondents say they would consider resigning if their organization didn’t address the major societal challenges of this century. A third even say they have already done so. These numbers are even higher for Millennials (born between 1980 and 1995) and Gen Z (born between 1995 and 2015) the future workforce. It is therefore wise that companies are aware of the phenomenon of “conscious quitting.”
Retaining talent
Due to the shortage on the labor market, finding and keeping staff is a major challenge for many companies. We now live in a time of many global challenges and younger workers in particular fear for the world they will inherit. It should therefore come as no surprise that many want to give their time and talents to companies that strive to make a positive impact. If you do this as a company, you will reach motivated and loyal employees and your company can accelerate building a more sustainable, responsible and profitable business.
What should companies do to prevent conscious quitting and to find and retain employees?
- Show ambition in values and impact
- Communicate carefully
- Involve employees
Do you want guidance in taking the first steps? Grooblue helps to involve employees in the impact strategy.