The organizational development agency for blue growth
Grow business people blue
Grooblue is based on the ideas of the blue economy with a focus on sustainability, cooperation and innovation. We help organizations to make forward-looking choices to keep our world livable for now and later. With a new scaling up approach where people and the environment are central. Also called blue growth.
Blue growth: a new approach to scaling up
The blue growth model mobilizes people within organizations to actively contribute to a successful organization, personal growth and a better world .
This approach consists of the following three elements:
- Purpose: impactful purpose and clear ESG strategy
- People: a safe inclusive work environment
- Planet: baseline measurement and climate strategy
First step: blue growth scan
We start with a blue growth scan. This immediately makes it clear where the opportunities for future-oriented growth lie. Based on this measurement, we jointly draw up an action plan and implement it in a result-oriented manner. Wondering where your organization stands?
Blue growth is based on three pillars
Purpose
For blue growth, you need an inspiring purpose, translated into a clear strategy with Environment, Social, and Governance (ESG) pillars and objectives. This sets a clear direction that inspires and motivates everyone to take action. We use the Sustainable Development Goals (SDGs) and the B Corp assessment method for this.
Planet
The pressure to meet climate goals and legislation is rapidly increasing. A business strategy that doesn’t account for this risks falling behind and becoming unsustainable for the future. How do you determine where to focus? It all starts with insight. To know where you want to move forward, everyone must understand where you currently stand.
“As B Corp, we want to make an impact together with our people. Clear frameworks are necessary for further growth. Now there is an impactful purpose and tight organizational culture.”
– Luke van der Wardt, Managing Director MyPup
About us
Over ons
“The integral sustainable growth approach of Grooblue has led to a team that has further embraced sustainable entrepreneurship. The shared strategy and clear roadmap provide direction, action and engagement.”
– Corine Schmal, CEO Travel Health Group
